INTELLIGENCE. GUIDANCE. PURPOSE.
Know your mission.
Execute
with purpose.
EILA for your day, commission, and money. Dealer Mission OS brings EILA to your whole floor. Two products, built around the work in front of you.
ONE COMPANY. A HIGHER STANDARD.
THE COMMISSIONED 41 COLLECTION
Two products.
One shared purpose.
Start with EILA for the individual. Bring her to your whole store with Dealer Mission OS.
Explore the app
EILA
Your ambition. A clearer next move.
Bring your day, commission, goals, and personal money into focus with an AI assistant built around you.
Discover EILA
EILA for your store
Dealer Mission OS
Every department. One direction.
The store view of EILA, connecting your team, performance, and daily work.
Explore Dealer Mission OSFROM THE FOUNDER
Guidance. Faith. Purpose.
Independent automotive guidance from The Price Standard and faith for everyday life through HOOKED 41. Founder brands from Aaron Price.
Education & coaching
The Price Standard
Confidence before you sign.
Understand the car, the numbers, and the decision with independent guidance from Aaron Price.
Meet The Price Standard
Drawn by Christ
HOOKED 41
Begin grounded. Live with purpose.
Scripture, honest reflection, and a daily invitation to let faith shape your next step.
Discover HOOKED 41THE STANDARD WE BUILD BY
Clarity in the work.
Conviction in the choices.
Purpose in the everyday.
We believe progress begins when you can see what matters—and have the confidence to act on it. Every product and brand we build starts there.
Meet Commissioned 41Commissioned 41
Your next chapter starts with a clear direction.
Find the world that fits the mission in front of you.
Explore our worlds